BY Alvin Twebaze.
The Banana Industrial Research and Development Center (BIRDIC) has today launched tuku tuku vehicles in embarking on popularizing Tooke products by improving the distribution network countrywide.
The tuku tuku will distribute a wide range of Tooke products such as Tooke flour, mandaazi, Doughnuts, bread, cakes,crisps and buscuits among others.
The Director General of PIBID and BIRDIC Rev.Dr.professor Florence Isabirye Muranga said that streamlining the distribution process and equipping their agents with tools will enable delivery of quality products to the market while speaking at the launch of distribution vehicles.
Professor Muranga added that the market has been littered with gluten rich confectionary products and enhancing distribution of Tooke products would ensure healthier choices of human in consumption of products available across the country.
She further added that their products are made out of banana flour which definitely has increased income for banana farmers and the company has created a wide employment opportunity involved in distribution of Tooke products that has employed more number of the youth.
The company also is ready to satisfy local and regional markets and targets the international market that shall generate forex which is very crucial for the development of our country.
According to Issiah Ssemamuli, Tooke sales manager says the tuku tuku vehicle mode of distribution is to build door to door sales strategy for efficient supply to schools, hospital canteens, supermakets, small shops and any other customers who needs Tooke products.
Andrew Matovu the marketing manager has noted that this is just a beginning of commercialization as they commission the new distribution generation.
They also intend to unveil a revised distribution strategy during the launch of their hub in jinja.
PIBID and BIRDIC Director Dr.Muranga has thanked all the esteemed consumers of Tooke products for continuos buying and this has maintained a steady supply by the company.
TOOKE is a product brand under the Presidetial Initiative on Banana Industrial Development (PIBID) established in 2005 by the government of Uganda at makerere university.
PIBID was later succeeded by The Banana Industrial Research and Development Center (BIRDIC) for excellent farmer-focused industry on banana through strategic public-private partnerships.