EXPLORE UGANDA DESTINATION FILM SCOOPS THREE GOLD AWARDS AT INTERNATIONAL TOURISM FILM FESTIVAL AFRICA (ITFFA)IN SOUTH AFRICA.
By Aggrey Twesigye
Explore Uganda Destination film made a grand mark on the global tourism scene after bagging three awards at the International Tourism Film Festival Africa (ITFFA). Uganda won gold emerging Grand Prix Winner Tourism Destination-Africa 2022
The Explore Uganda destination film has won recognition on the global tourism scene after scooping three awards at the International Tourism Film Festival Africa (ITFFA) in Cape Town, South Africa.
Uganda won gold emerging Grand Prix Winner Tourism Destination-Africa 2022 beating Zambia, South Africa and Zimbabwe. Uganda also eliminated out Greece in the Tourism Destinations Country- Internationally category and scooped the third Gold in Tourist Destination Country-in Africa.
“The total entries were 315 from 55 countries around the world and only 22 winners.
A lot of these submissions came from European countries such as Spain and Portugal because of their big budgets. Every time I looked at the nominees on the screens, I wondered whether Uganda could walk away with anything.”
There was disbelief that our production was out of Africa. Nonetheless, the win was eye-opening on the talent we have in this country,” recounts Eric Mununuzi, the creative director TBWA\Uganda, who attended the award ceremony explains .
Uganda Tourism Board refreshed it’s destination brand in April this year by unveiling a new identity to showcase the Adventure awaiting In the African nation .
Explore Uganda ,the Pearl of Africa was the latest brand refresh developed by the uganda Tourism Board.
The nation’s president H.E.Yoweri Kaguta Museveni unveiled the new campaign at the kololo ceremonial grounds in Kampala.