By Wilber Muhwezi Kasibante
First Lady and Minister of Education and Sports Hon. Janet Museveni has hailed rural broadcasters in the country for their complementary efforts in the promotion of educational concerns through their broadcast stations in the wake of the COVID 19 pandemic and lockdown situation in the country.
She extended her gratitude to rural broadcasters under their Association commonly as RUBA, an umbrella for rural electronic media houses which comprises of over 300 radio and Television stations in the country.
In her letter to the Association Chairman Julius Tumusiime dated July 22, the First Lady appreciates the broadcasters for offering complementary airtime on their radio stations which enabled the ministry to air COVID 19 messages to the children of Uganda.
There has been an effort by RUBA to support the ministry of education reach children in the country through a pre-recorded broadcast message code named Bingwa and the COVID 19, which many rural stations under RUBA have been airing.
There are other media associations which mainly work with a few selected urban broadcast stations which only focus on commercial interests, albeit the social responsibility role of the media in the Ugandan context.
The First Lady has also pledged continued partnership and future engagement with RUBA.
RUBA Chairman Julius Tumusiime welcomes the engagement as a sign of government-media relations which he says is a step in the development of the Broadcast sector of the media industry.
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